It’s not about trying to shut down Tesco’s or try and compete with Sainsbury’s, what I’d like to see in Cardiff is a new community built around food, where it’s from, how it’s got there, what’s going to be done with it…

I want people who work at the supermarket to work there because they care about these issues and want to try and build a benchmark supermarket where people can go and they know where their produce has come from and the staff are welcoming, kind and can offer advice on how one might use a Globe Artichoke.

It’s about the bigger picture, getting back in touch with the soil, building a community and network of information around it. It will be a place which offers services to all walks of life,  I’d like to think that everyone who visits will be able to take something new away from there, whether it be finding out about some of Cardiff’s great free projects:

Cardiff’s Orchard Project, RCMA Community Allotment, Cardiff’s Foodbank, Cardiff’s new Fairshare Project,

or buying their weekly shop of fruit, meat and veg sourced in an ethical way, whether it be sourced from a farm where their crop doesn’t meet supermarket standards or from a local organic farm such as Blaencamel Farm in Lampeter, there will be a reason why every item is stocked on the shelves and that’s because “You” will have chosen what goes on them.